Wednesday, July 14, 2010

WHAT?! Fruit Roll-ups Aren't Good For You?!


...But they are made of fruit aren't they?
General Mills Inc. was sued on Tuesday by a Payton McClure, who is described as a "life-long consumer" of General Mills products, [who isn't] for allegedly misleading consumers about the nutritional and health qualities of its Fruit Roll-Ups.

According to the complaint filed in Manhattan federal court, General Mills does not properly disclose that its fruit products, including Fruit Roll-Ups, Fruit by the Foot and Fruit Gushers, contain partially hydrogenated oil.

The complaint said use of the oil rendered "false and misleading" marketing over the last six years that General Mills fruit snacks were "nutritious" and "healthy to consume," and thus deserved premium prices. She seeks class-action status on behalf of purchasers of the fruit snacks, compensatory and punitive damages close to $5 Million, and other remedies.

"To our knowledge, this suit has not been served," said General Mills spokeswoman Kirstie Foster.

The case is McClure v. General Mills Inc, U.S. District Court, Southern District of New York, No. 10-05015.

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